Inbound Marketing Executives

Designation: Inbound Marketing Executives

Location: Pune (Remote)

Experience: 1-2 Years

Note: The hiring for this profile will be online and the company will provide work from home till current COVID-19 situation improves.

Key responsibilities

  • Developing a strong understanding of our services, competition, industry and marketing goals and objectives of the industry
  • Shape and execute a long-term Content Marketing Strategy
  • Build and manage a rich content calendar and content cluster strategies
  • Actively brainstorming and proposing new ideas for inbound marketing campaigns
  • Understanding analytics and data and using them to create effective content strategies.
  • Creating, managing, and executing multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, and events to grow customer acquisition
  • Conducting on-site and off-site analysis of your clients’ SEO competitors.
  • Perform ongoing keyword discovery, expansion, and optimization
  • Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Lead generating campaigns via email, outreach, and social media

Need to have

  • Ideally, a minimum of 2 years experience in Content Marketing
  • In-depth working knowledge of Google analytics and Search Console
  • Self-motivation, self-awareness, self-discipline, self-improvement, use good judgment, positive energy, willingness to help others
  • The ability to adapt and create proactive change
  • Creative thinker and problem solver
  • Ability to work in a fast-paced environment
  • Specific experience in SEO, SEM, Social Media, Blogging, etc.
  • Keep up to date with the algorithm changes set by search engines, particularly Google, to ensure your client’s websites don’t suffer dramatic falls in traffic.

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