Designation: Inbound Marketing Executives

Location: Pune (Remote)

Experience: 1-2 Years

Note: The hiring for this profile will be online and the company will provide work from home till current COVID-19 situation improves.

Key responsibilities

• Developing a strong understanding of our services, competition, industry and marketing goals and objectives of the industry
• Shape and execute a long-term Content Marketing Strategy
• Build and manage a rich content calendar and content cluster strategies
• Actively brainstorming and proposing new ideas for inbound marketing campaigns
• Understanding analytics and data and using them to create effective content strategies.
• Creating, managing, and executing multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, and events to grow customer acquisition
• Conducting on-site and off-site analysis of your clients’ SEO competitors.
• Perform ongoing keyword discovery, expansion, and optimization
• Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Lead generating campaigns via email, outreach, and social media

Need to have

• Ideally, a minimum of 2 years experience in Content Marketing
• In-depth working knowledge of Google analytics and Search Console
• Self-motivation, self-awareness, self-discipline, self-improvement, use good judgment, positive energy, willingness to help others
• The ability to adapt and create proactive change
• Creative thinker and problem solver
• Ability to work in a fast-paced environment
• Specific experience in SEO, SEM, Social Media, Blogging, etc.
• Keep up to date with the algorithm changes set by search engines, particularly Google, to ensure your client’s websites don’t suffer dramatic falls in traffic.